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WhatsApp Business API Pricing
Country
Currency
Business Initiated
Authentication
One-time passwords for user or transaction authentication.
per message
Marketing
Promotions, calls-to-action, invitations, and updates.
per message
Utility
Transactional messages such as order updates or billing reminders.
per message
*Utility templates sent in response to a customer message will be free within 24 hours of the customers last message.
User Initiated
Service
Starts when a business responds to a customer inquiry.
per conversation
Free messaging windows
Certain message windows allow your business to send messages without charge. 24-hour customer service window
