Gain a unique advantage in email marketing with Bird’s Competitive Tracker. Craft winning strategies based on real-time insights about each of your competitor’s audience sizes, email creative, subject lines, deliverability, and performance metrics.
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It’s the 21st century—there’s no time or need for guesswork anymore, and it’s not enough to rely solely on intuition to stay ahead of the competition.
You have to leverage data.
What if we told you that we are able to gather intel on just about every email your competitor sends—in real time?
Enter Bird’s Competitive Tracker, a tool that analyzes billions of emails (and counting) across millions of domains from 250,000 of the world's most prominent brands. The extraordinary data set powering the Bird platform comes from years of gathering emails from paid panelists, who are people we’ve paid to opt-in to hundreds of promotional emails and share access to those emails with us.
With an unparalleled level of breadth and depth, Bird offers a comprehensive overview of what your competitors are doing with email right now. It’s not just a way to keep an eye on the competition, but a key to understanding the state of email marketing as it evolves each year.
If you’re looking to improve your email marketing strategy and stay ahead of your competition, you need the email intelligence provided by Bird’s Competitive Tracker. Leverage the insights gleaned by our platform to create a data-informed email marketing strategy that optimizes every message you send for success.
But first, why does competitive intel matter?
In the every-little-tweak-matters world of email marketing, staying ahead isn't just about the copy or design your team creates; it's about knowing the field you're playing on inside and out. Competitive intel is vital for understanding where you stand in your industry.
Here are two critical reasons to have competitive intelligence in email marketing:
1. You can benchmark your performance against others
Every marketing team wonders, "How are we doing compared to our competitors?"
Competitive intel provides a definitive answer to that question, holding up a mirror to your own performance metrics. By examining the read rates, deliverability, and overall engagement of your competitors' campaigns, you gain a benchmark for comparing the success of your emails.
Are you leading the pack, or is there room to grow? Competitive intelligence provides the context necessary to answer these questions with confidence and clarity. By comparing your performance to others, you gain an understanding of where you currently stand with your peers.
2. You can be simultaneously reactive and proactive
To navigate the competitive landscape of email marketing, you need to strike a keen balance between reactive agility and proactive innovation. With competitive intelligence, you can be a master email tactician, playing both sides of the chess board at once.
When you're equipped with up-to-date insights about your competitors' movements, you have the foresight to anticipate their next moves. For instance, if a competitor launches a sale, you can quickly assess the impact of their campaign and decide whether to match their offer, outdo it, or not respond. You’re always prepped to react and recalibrate your tactics, keeping your promotions irresistible and your timing impeccable.
On the flip side, competitive intel empowers you to be proactive—not just following trends, but establishing them. By dissecting what’s working from your competitors’ campaigns, from eye-catching designs to compelling subject lines and persuasive email copy, you can identify what’s landing with audiences in your industry and take for yourself the elements that succeed (while avoiding the pitfalls of those that fall flat). You're not just adapting to the landscape; you're actively sculpting it, creating campaigns that resonate deeply and drive results.
So competitive intel is clearly an advantage—and it’s accessible at your fingertips with Competitive Tracker.
What Competitive Tracker does
How to take your email program to the next level
The key to using competitive intelligence wisely is to go beyond just gathering and sitting with data. Competitive intel, at its best, delivers actionable insights that propel email marketing strategies forward.
Here’s how we’ve seen customers use intel from Competitive Tracker to their brand’s advantage:
1. Come up with non-spammy campaign ideas
Your goal should be to create campaigns that capture your audience’s attention and provide value, making your emails a welcomed sight in an overcrowded inbox.
By analyzing what's working (and what isn't) for competitors, you can identify gaps in the market and opportunities to innovate. Look for patterns in successful campaigns, such as unique subject lines that drive opens or creative content formats that enhance engagement. Avoid the pitfalls of other brands with low engagement rates—what are they doing that’s possibly unpopular with audiences?
Then, think about how you can apply what you’ve learned to your email marketing campaigns in a way that aligns with your brand's voice and audience's preferences.
2. Tweak and test different tactics
You can use competitive intel to continuously iterate and improve your email marketing strategy. Use analytics to benchmark your performance against industry standards and identify areas for optimization. Experiment with the quantity of emails in a campaign, timing of delivery, copy and design elements based on what you've learned from your competitors' successes and failures.
One important note here: A/B testing is critical for email success, allowing you to systematically refine your approach. Pay attention to metrics like click-through rates, conversion rates, and unsubscribe rates to understand the impact of your experimentation. Over time, this process of testing and refinement will help you hone in on the most effective tactics for engaging your audience.
3. Secure leadership buy-in with frequent reporting
Competitive intel can play a crucial role in how you communicate the value and progress of your email marketing efforts to leadership. Use data from competitive reports to illustrate the state of the email marketing landscape, backed by concrete graphs and proof that competitive analysis has informed your campaigns.
Don’t forget to also compare your email performance metrics to competitors’ to prove the effectiveness of your team’s work. Demonstrate the impact of your optimizations on KPIs that matter to your organization, such as ROI, customer acquisition cost (CAC), and lifetime value (LTV).
By presenting data in a clear, concise manner, you can articulate the strategic importance of your email marketing initiatives and secure continued support from organizational leadership.
Elevate your email marketing strategy with competitive intelligence
Bird’s Competitive Tracker offers a birds-eye view of the email marketing landscape you operate in, as well as a peek behind the curtain at what your competitors are up to. With features that provide an undeniable email advantage, you’ll have everything you need to outmaneuver your competitors and win your audience’s hearts.
With strategic insights from Competitive Tracker, your campaigns can go from blending in to standing out in the best way. If you’d like to see this technology for yourself, book an Email Marketing demo with our sales team today.
