1. Increase conversions with personalized, interactive marketing

75% of people are more likely to purchase from a brand sharing rich media content. (Source: Verdict)

Unlike SMS’s text-only messages, RCS supports a myriad of engaging features. This includes videos, carousels, suggested replies, PDF sharing, Google Maps locations—to name a few. These features offer a much richer user experience for customers, ultimately leading to a significant boost in conversions for businesses.

RCS can be used to move prospects down the funnel:

Enhanced e-commerce experience

• Seamless payments: Use GPay or the payment method of your choice via flexible payment integrations

• Enhanced product discovery: Real-time inventory, detailed specs, and personalized recommendations

• Conversational commerce: Interactive Q&A and instant purchase decisions

  
  
  
  

Seamless in-store experience

• Location-based shopping: Find nearby stores and get directions

• Convenient pick-up: In-store pickup options for online orders

• Book and go: Schedule appointments directly from the chat
  
  
  
  

  

1. Build trust with verified identities

71% of users feel more confident about messages coming from a verified business. (Source: Google Research, 2020)

Unlike SMS, RCS messages are sent from verified businesses, reducing fraud and building customer trust. Business branding can only be used after Carrier or Google verification with RCS, compared to other channels where business profile pictures are not regulated.

This double verification process helps protect users from fraudulent activity and safeguards brands from identity theft. Also, this ultra secure process translates into direct uplifts across the customer journey.

1. Reduce SMS costs by up to 30%

Transitioning to RCS can reduce SMS costs by up to 30%, particularly for One-Time Passwords (OTPs) and transactional messages. Plus, with Bird, you won't pay any hidden fees or markups on RCS messages. 

In comparison to others in the market, Bird doesn’t charge SMS processing fees. We will take the same approach to pricing for RCS—no hidden fees or markups—just straightforward RCS access for all our customers.

With Bird, you can achieve a richer communication experience and superior ROI, all at a lower cost than other RCS vendors. The potential return on investment is substantial for your business.

1. Deliver blazing-fast support powered by AI

With Bird you can seamlessly integrate RCS with any AI provider like OpenAI, Azure, or your own in-house LLM to create AI-powered chatbots and sales assistants. This provides instant support and quick resolutions to customer queries. This integration not only boosts customer satisfaction with instant responses but also reduces the workload on human agents, allowing them to focus on more complex tasks. By leveraging AI within RCS, you ensure efficient, real-time support and a superior customer experience.

• 24/7 Support: RCS seamlessly integrates with AI-powered chatbots to answer common queries, and resolve issues quickly

• Increased agent efficiency: AI-powered chatbots help free up human agents to handle more complex needs, further enhancing customer satisfaction.

• Personalized buyer experiences: AI-powered chatbots can be tuned to route users back to products, purchase flows, and related brand content with engaging RCS messages.

  
  
  
  

1. Streamline marketing campaigns by leveraging existing SMS Opt-in

   
   Since RCS is built on the SMS protocol, an existing SMS opt-in can be leveraged for RCS messaging. This eliminates the need for additional user consent, helping to streamline marketing campaigns and allow for more efficient onboarding. In contrast, WhatsApp and Apple's messaging platforms require explicit permission for marketing messages.