Reach

Grow

Manage

Automate

Reach

Grow

Manage

Automate

G

M

Get started

Create target segments

G

M

Get started

Create target segments

G

M

Get started

Create target segments

Create a list

Learn how to create a contact list in Bird:

  • Navigate to Audience, Lists & Segments

  • Click Create new, then Create list

  • Name your list

  • Choose single or double consent

  • Add description and tags

  • Select contacts for your list

Define attributes

Learn how to create attributes in Bird. In this guide, you'll learn how to:

  • Add new attributes to contacts

  • Set attribute properties and descriptions

  • Mark personally identifiable information

  • Create global attributes

  • Set up data objects

Build a customer segment

Learn how to create targeted customer segments in Bird. In this guide, you'll learn how to:

  • Create and name custom segments based on specific criteria

  • Set up list membership conditions to filter contacts

  • Define engagement rules based on message interactions

  • Combine multiple conditions using And/Or logic

  • Save and manage your segments for future use

Create suppression list

List suppression automatically prevents communications from reaching email addresses and phone numbers marked. This feature blocks delivery to contacts who have opted out or reported spam, helping maintain compliance with regulations while protecting your sender reputation.

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Logo of Uber, a ridesharing and transportation service company.
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Reach

Grow

Manage

Automate

Resources

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

By submitting, you agree Bird may contact you about our products and services.
You can unsubscribe anytime. See Bird's Privacy Statement for details on data processing.