OLX Indonesia identified that many of their sellers were using WhatsApp on their personal devices, so in partnership with Bird, decided to trial sending package reports through the app.
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Deploying technology to drive engagement
OLX Indonesia wanted to find an easy-to-implement communication solution to increase revenue and improve engagement with its large network of professional sellers. They approached Bird, and within six weeks, OLX Indonesia was able to set up their WhatsApp account, integrate their backend contact list and image database, build the automated communications flow, and send out the first batch of 6,000 messages.
Engaging and upselling the B2B seller
Communicating with sellers via the WhatsApp Business API
OLX Indonesia identified that many of their sellers were using WhatsApp on their personal devices, so in partnership with Bird, decided to trial sending package reports through the app. These package reports were shared as a competitive differentiator to showcase value delivered by the OLX platform. The high levels of engagement caused by automated notifications on WhatsApp resulted in an increased number of upsell opportunities for agents.
Executing on sales strategy globally and across industries with faster, targeted sales
Automated package reporting sent on WhatsApp is only the beginning, there are many possible applications of cloud communications for OLX Group globally. From sending notifications about package expiry and low credit, to collecting user feedback and soliciting surveys, agents can approach customer acquisition and retention more effectively than ever before. And with Bird’s global presence and short ramp-up period, these solutions are just a click away.
“The Bird team was super responsive and has a quick throughput rate, it inspired us to use communication to improve sales processes in ways we had never thought of before. We achieved a 600% increase in open rates.”
Mizan Miftah, Head of Customer Excellence
